Social media marketing is marketing through social media platforms and using tools to promote your business and connect with your audience to build a company's brand, increase sales, and drive website traffic. The objectives of social media marketing are: Build brand awareness: Building brand awareness through social media and advertising helps to ease the sales process, expand market share, and establish a brand as a prominent industry leader. Engagement: Social media engagement is a way of measuring the level of interaction among people and your social media accounts and content. Lead generation: Social media lead generation involves implementing strategic marketing tactics specifically designed to capture qualified leads and guide them into your sales funnel. Social media platforms enable businesses to identify individuals who express interest in their products or services, generating potential sales leads.